A few weeks ago we noted that high prices for industrially-produced food might be a good thing if you wanted people to buy more organics. Even the New York Times came to the same conclusion.
But not so fast, says Tom Philpott over at Grist.org.
Philpott worries that, as supermarket prices for conventional goods rise, people on low incomes will turn to fast food outlets before they turn to organics.
The reality, he says, is that fast food operators “can likely absorb higher input prices and still churn out crap.”
So what should we do? Says Philpott:
The answer, it seems to me, is not just to hope that expensive industrial food drives people toward equally expensive sustainable food. It’s to make sustainable food more broadly accessible and affordable.
As an example of the kind of action he’d like to see, Philpott points to recent legislation in Washington state that encourages schools and food-banks to use locally produced food, even if cheaper food can be imported from elsewhere.
One response to Philpott’s article comes from an agronomist, ‘Pollencruncher.’ He argues that with organics you are buying a better product, so price parity should be less of an issue — and yet thanks to public perception price parity has always been seen as necessary for organic food to be widely adopted.
But now, “We in the Organic community have met the desired goal of Parity prices for the first time in decades,” Pollencruncher observes. Couple that with the better nutrition you get from organics and you have a rationale for not being so pessimistic about what people on lower incomes will do.
Perhaps what people also need, in concert with the kind of policy action Philpott advocates, is better education in health and diet, so they can be better-informed when they weigh the financial costs of any food choice against the likely benefits and risks to their health of eating that food.
That would require, of course, disseminating messages that run counter to the best interests of very large and very influential agribusinesses. But when there’s no voice to counter advertising relentlessly selling cheap but nutritionally-empty food, too many of our collective decisions are likely to run counter to our collective best interests.