We managed to avoid shopping for the last two days. But then we also missed the fact that yesterday was officially Buy Nothing Day. It’s a much bigger day in the UK, it seems.
The American campaign runs the day before — the so called ‘Black Friday’ after Thanksgiving. Even if there’s a reason for this classic case of American exceptionalism, we’re not sure it’s such a good idea. There’s overwhelming pressure in the US media on the day after Thanksgiving to talk positively about retail that day. Would the Buy Nothing message win more converts, perhaps, if it hit the day after? In the calm after the shopping frenzy, after all, people might be ready to reflecting on the real value of their day of binge shopping.
EarthQuaker 