Every week some 32 million copies of Parade Magazine — the popular (and populist) insert to many US Sunday newspapers — get printed. So it’s hardly a paragon of environmental sustainability. As wikipedia notes, one of its signature features is also “a significant amount of advertising for consumer products.”
So we say ‘God Bless’ to Parade for this week running an article that points out a truth rarely acknowledged in the commercial press: that truly green activities are often more about not spending than buying something new.
In describing some ‘better ways to go green,’ author Christie Matheson reminds us that while you might feel good about redecorating your home with eco-friendly furniture, it would be better to reupholster and refurbish what you already have. Better to drive less than buy a new Prius. Better to drink tap water than water from plastic bottles that you assiduously recycle.
None are earth-shatteringly original ideas. But thanks to their emphasis on restraining consumption as opposed to enabling more of it, they’re ideas that get aired all too rarely in commercially-supported media — including a great many outlets designed specifically to appeal to people who see themselves as environmentally aware.
EarthQuaker 
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